Friday, August 31st, 2012
Campbell’s has designed a line of Andy Warhol inspired soup cans to celebrate the 50 year anniversary of the pop-art masterpiece, “32 Campbell Soup Cans.”
In 1962 when Warhol created the piece consisting of 32 individual canvases silk-screened with images of Campbell’s cans, it caused some controversy with the company. This piece had no commercial ties and was created simply because he loved soup: “I used to drink it, I used to have the same lunch every day, for twenty years,” he stated in an interview. At the time, Campbell’s considered taking legal action for this unapproved piece of art, but eventually decided to wait and see how it played out in sales. When they realized the value in this unintended promotion, they extended their gratitude by mailing Warhol boxes of Campbell’s soup, something he clearly enjoyed.
Today, Campbell’s is still celebrating the artist by capitalizing on Warhol’s fame. And it’s genius if you ask us. While the cans are not set to hit stores until Sunday, September 2nd, we’ve already snagged a few at our local Target (in Orlando, FL). The packaging comes in four bold color combinations and includes a picture of the iconic artist, each displaying a different Andy Warhol quote. These limited-edition cans are catching eyes and grabbing attention, ideally reflecting in an increase of sales for the company. Be on the look out. They won’t be on the shelves long!
“Making money is art and working is art and good business is the best art.” -Andy Warhol